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HELPFUL BOOKS

We read a lot of books here at Lost Boy Entertainment.  We are always looking to improve our business and well-being.  Here are our favorites:

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I Will Teach You To Be Rich

Ramit Sethi

This is the best book for getting your personal finances in order.  What seems overwhelming, is made fun and simple.  You'll learn which banks to use, the best credit cards, how to invest, etc.  You'll become your own financial advisor.

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The 4-Hour Workweek

Timothy Ferris

 

You'll learn how to spend your time and money more efficiently.  Right now if you got a root canal, you'd walk into your local dentist office and pay $3k.  After reading this book, you'll fly to Thailand, walk into a dentist office where they speak perfect English, have the surgery for $300, stay at a beach-side resort all week while recovering, and then return home to tell all your friends how well-traveled you are.  You can live the millionaire lifestyle without being a millionaire.

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​Never Split The Difference

Chris Voss

 

The former lead FBI hostage negotiator teaches tactics to use during your business deals.   Need I say more?

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Creativity, Inc.

Ed Catmull

This book is written by one of the founders of Pixar.  In addition to telling the history of Pixar, the author wanted to tell his insights on how a businessman runs a creative company.

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Getting Everything You Can Out Of All You Got

Jay Abraham

Teaches you easily executable philosophies on how to increase your margins.

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The Power Of Habit

Charles Duhigg

 

Dives into how routines shape our lives and what we can do to change our habits for the better.  It's scary how much of our lives are simple routine patterns.

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Why We Buy: The Science of Shopping

Paco Underhill

 

Instead of marketing, this focuses on the merchandising.  How customer patterns and tendencies, combined with a store's layout and a product's position on the shelves,  all contribute to getting a sale.

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Confessions of the Pricing Man

Hermann Simon

 

Discusses how to effectively set your prices and the impact it has on your customers and business.  Probably the most important, yet most overlooked, aspect of running a business.

Gap Selling

Keenan

 

Teaches you how to be an effective salesman and close the deal.

Creating Magic: 10 Common Sense Leadership Strategies

Lee Cockerell

 

The former VP of Disneyworld teaches you how to lead and inspire your employees.

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Freakonomics / SuperFreakonomics

Steven Levitt & Stephen Dubner

A classic book and it's sequel.  You'll gain new perspective on your surroundings. These authors apply economics to fun and bizarre topics to uncover hidden truths. 

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The Tipping Point

Malcolm Gladwell

 

Tries to determine what causes things to go viral and how to push your brand awareness over that initial hump.

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Blink

Malcolm Gladwell

 

Gets to the bottom of whether or not your gut instinct is actually accurate.

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Outliers

Malcolm Gladwell

 

What makes Bill Gates so successful?  Well he's super smart.  But we know lots of smart people and they aren't nearly as successful.  So what makes people super successful?

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What the Dog Saw

Malcolm Gladwell

 

Before this author was pumping out books, he wrote various insightful articles for the New Yorker.  This is a collection of those articles.

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Talking To Strangers

Malcolm Gladwell

 

Dives into how we interpret body language and how first impressions can often be read incorrectly.

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GameTek

Geoffrey Engelstein

While this might be more of a board game specific book, it's still a fun read for anyone interested in how the mind works.  The math and sociology behind board game mechanics are explored.